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By DONNA SANTI / guest columnist

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-          Donna Santi is a creative writer for LandAirSea Systems, a Woodstock, IL-based manufacturer and distributor of expertly-engineered GPS tracking systems, software and accessories. For information about LandAirSea, visit www.landairsea.com. To contact the writer, email donna.santi@landairsea.com

Vehicle Tracking is finding great success in the business world. It might have even turned a corner, from being a benefit, to a necessity.

Globally, there is about $2.5 billion spent on GPS receivers and software, and by 2013, that spending will jump to about $13 billion annually, according to ABI Research in London, a marketing and consulting firm.

Now a new poll seems to back that bold prediction. A 2010 survey of transportation, service, utility and construction companies revealed that more than half of those businesses are now using GPS tracking systems; with the largest reported benefit being more efficient operations.

GPS Tracking and Business

The news should bring smiles to the faces of the many manufacturers and dealers of vehicle tracking technology. Also widely encouraging is the poll’s look at the future market: Among those companies who do not yet utilize GPS tracking systems, almost 90 percent of them said they were aware of the technology’s benefits and were considering investing in it.

One out of every two businesses is using GPS tracking in its fleet management department, and the majority of the others want it. What could be better news?

The survey was conducted by a vehicle tracking and fleet management organization in the United Kingdom. One hundred and fifty companies were surveyed with fleet management supervisors or top administrators being the respondents. The sizes of the companies’ fleets ranged from 10 vehicles, to more than 1,000; the average being less than 100 vehicles.

Fuel prices are creeping up once again, everyone’s looking for a greener way of living, and the economy is forcing many business people to make the most of the resources they have, or buckle under. GPS tracking system solutions help in all three areas.

Following is a breakdown of some of the survey responses.

What Current GPS Tracking Users Had To Say:

• 9 in 10 said they were satisfied with their choice of GPS tracking system.
• 8 of 10 said vehicle tracking helped them reduce operational costs.
• 6 of 10 said the tracking system increased productivity.
• 5 in 10 said employee performance improved.
• 5 in 10 said their tracking system resulted in better security.

What Those NOT Using Vehicle Tracking Are Saying:

• 6 of 10 thought GPS tracking would offer a good return on investment (ROI), meaning it is money well-spent.
• Four in 10 said vehicle tracking did not fit the needs of their particular business.
• Four in 10 perceived GPS tracking systems to be too cost-prohibitive to their budgets.

The surveyor conducts its poll every other year. The 2008 poll revealed that one in four businesses was using vehicle tracking technology. Theoretically, the number of GPS tracking users doubled in just two years.

Source: FleetDirectory.co.uk , CNNMoney.com