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By Harriette Halepis

Source acquired via The Star, May 13, 2010, Malaysia – Domino’s Pizza lovers across North America have been tracking pizza deliveries for many months now, but this service has just reached Domino’s Pizza locations in Malaysia. Thanks to GPS tracking devices, Malaysian pizza lovers can now log onto the Domino’s website and track a pie up to the very moment that it is delivered.

GPS & Tracking Pizza

The “Great Pizza Service” will be the first of its kind in Malaysia. For many years now, various North American chains have been setting up shop in Malaysia, though none of these chains offer real-time GPS tracking technology. Customers will have the ability to find out when a pizza is being made, when a pizza has been put into the oven, and when a delivery person is expected to arrive on one’s doorstep.

This new technology has Domino’s enthusiasts throughout Malaysia filled with excitement and anticipation, though some worry that services such as the Great Pizza Service will turn Malaysian customers into demanding customers. While North Americans are used to instant gratification, this is a relatively new concept in Malaysia, and it’s one that not every Malaysian is crazy about. Further, some people worry that a system such as this one will place extra pressure upon chefs and delivery personnel.

Domino’s is confident that the GPS tracking service will be a big hit in Malaysia, since the service has worked rather well throughout North America. Not only will customers be able to order and track a pizza, but many people find the interaction between ordering food and watching that food go through the various stages of preparation entirely rewarding.

As far as competition goes, Domino’s is expecting sales to climb thanks to their new GPS/marketing tool. Then again, it may be only a matter of time before other North American chains in Malaysia pick up on this trend. The new Great Pizza Service is expected to reach Malaysian Domino’s locations within the near future.