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In these tight economic times, consumers who are taking the plunge to buy a new or slightly used car are looking for some extra perks to help persuade them that they are getting a good deal. The inclusion of GPS tracking on a vehicle is a big incentive to today’s buyer, as it insures that if the vehicle is stolen, it has a higher chance of being recovered. In addition to tracking stolen vehicles after the sale, dealerships can contract with a 24/7 response center to offer help in the event of an accident and to provide roadside assistance.

The beauty of GPS tracking is that it can initially be purchased by dealerships to provide protection on loaner vehicles they provide for their customers . Though it would seem that customers would return borrowed vehicles in a timely manner, that is not always the case, and sometimes customers don’t return loaner vehicles at all. With a GPS tracker in place, the customer can be given a friendly reminder if the vehicle is late, or in the worst case scenario, the GPS device can disable the vehicle and alert the dealership of the vehicle’s location for easier recovery.

Protecting Lot Vehicles With GPS

Another scenario that car dealerships dread is the theft of inventory vehicles from the lot. The larger the inventory, the greater the chance that some vehicles may simply disappear. If the dealer has the foresight to equip the vehicles with GPS tracking as soon as they arrive on the lot, they are not only protected in the event of a theft, but the tracking unit becomes a selling point for a potential buyer. In addition, the dealership will reduce its insurance costs by having this effective, proactive security measure installed.

Dealerships these days must sweeten the pot for the potential buyer. Offering GPS tracking, which is an increasingly “must have” feature, is a cost effective way to attract sales. By making this technology a routine installation for every vehicle on the dealer lot, the dealership is not only protected, but recoups part of its investment in lower insurance premiums, and can then turn around and convert the protection into a selling point. The buyer ends up with potential theft recovery, emergency services, turn-by-turn driving instructions or even the ability to track a teenage driver. For the business person, the device helps keep track of test drive time and mileage. Hard economic times demand creative resources – GPS tracking offers many creative solutions for car dealerships.

Article Written by Greg Bartlett