Rocky Mountain Tracking

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Why Auto Dealers Love GPS Tracking

December 25th, 2010

GPS tracking has proved very useful for auto dealers, especially in the “buy here, pay here” market. Each car that a dealer sells can be equipped with a small tracking device, just a little tiny box that communicates with satellites to show the location of the car, which sends signals to a system of satellites traveling around the earth. These satellites read the latitude and longitude of each device, and transmit that information to a computer.


In the “buy here, pay here” market, dealers realize that they are the owner until the car is paid off. As the vehicle owner, they can use software that coordinates with tracking information gathered from satellites. This information can show the dealer where the car has been since it first left the lot, giving a history of movements, but most of the time, this information is not interesting to the dealer.

He probably won’t ever look for the car unless one of two things happen: either the buyer stops making payments and the car needs to be re-claimed, or the buyer calls to say that the car has been stolen by a third party. At this point, the dealer can be very grateful that he has GPS tracking to come to the rescue! The dealer will want to know exactly where the car is, and his computer can tell him that, too.

Article Written by Greg Bartlett

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Rocky Mountain Tracking

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