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The company that introduced the Amber Alert GPS V3 to the market, designed to keep children safe by allowing their parents to track them, recently acquired AmberAlert.com. AmberAlert.com is a website that makes it easy for authorities of one city to alert authorities nationwide in the event of a missing child. “By adding the capabilities of AmberAlert.com to the Amber Alert GPS family, we now address the needs of law enforcement and parents,” said Carol Colombo, CEO of Amber Alert GPS.

The company has also recently made an agreement with AT&T, who is providing the connectivity for the V3 GPS tracking units. The V3 is said to be among the smallest devices currently offered to consumers, and is touted for how easy it is for any parent to use, and how secure the information gathered by this device is. The company believes that this acquisition will help them surge ahead in the arena of child safety and parent peace of mind.

“The company is honored to provide this essential service to participating states free of charge,” Columbo said. “Our stewardship of this service is consistent with our company’s commitment to child safety and security.”

Harlan Lyons, former AmberAlert.com CEO agrees that GPS tracking is the right move for all parties involved. “The goal of AmberAlert.com was to develop and refine the LEAP (Law Enforcement Alerting Portal) technology along with My Child ID and turn them over to a company that shared our commitment to helping save children’s lives …We are confident that Amber Alert GPS will take our vision to even greater heights and continue to serve the AMBER Alert Program and families everywhere.” Creators and developers of AmberAlert.com have moved to Amber Alert GPS tracking as part of the deal to assure that the transition goes smoothly.

Amber Alert GPS , founded in 2007 by Russ Thornton, began after his son disappeared for 45 minutes at a local amusement park. The panic he felt during those 45 minutes led him to develop the technology in the hopes that this terrifying situation didn’t happen to other parents. If it did, he wanted to ensure the parent had the upper hand in getting their child returned home safe and sound. With both AmberAlert.com and their agreement with AT&T, it appears they are on the right track to just about guarantee it.