February 23, 2012
Navman Wireless is devoted specifically to technology that aids in vehicle tracking for business applications. An obvious example would be tracking a fleet of cargo trucks across the nation. Navman Wireless is a small outfit, with twelve employees. The division was purchased for $3 million in cash, and is expected to report earnings a little over $7 million in revenue for 2011.
M2M is one of the world leaders in M2M technology. M2M is communication directly between machines, again specifically for business purposes. While those messages are relayed through a wireless network, most often it does not involve a proxy connection through the internet.
The merging of GPS tracking and M2M technologies shows incredible promise in the business communication industry. Managing inventory as it moves by truck, by freight train or cargo ship, is already a reality. The opportunity for Telit to provide continuity in those services, amalgamating GPS tracking and M2M in a manner that meets the security needs of multimillion and multibillion dollar businesses means Telit has identified a large market area of opportunity.
Business communication evolves at the pace of a cruise missile. Business and personal computing is in the midst of a revolution since the introduction of game-changing mass market technologies like smart phones and tablet computers. Smart phones are now the norm, and the demand for business-centric tablet computing is astronomical—the launch of Lenovo’s ThinkPad tablet is easy proof of that, and rumors abound that the iPad 3 will have business capabilities far superior to its consumer-centric predecessors.
With Telit’s new acquisition of GPS-centered technology, the Italy-based company is positioned to provide new hardware and software systems that make M2M and GPS-based inventory tracking and control a breeze. Telit is a big fish in a small pond. No doubt it hopes to be the biggest fish in the ocean.
Time will tell how Telit’s acquisition will shape the future of GPS tracking technology with business applications. In the meantime, it is exciting to see how these new technologies make it easier to automate the complicated database-centric tasks of inventory control and tracking.