TomTom, one of the industry’s leading GPS Navigation developers, is looking for five families to explore and map tropical islands. Over the last few years, we’ve gotten used to digital navigation systems telling us where the closest restaurant, hotel, and gas stations are. GPS technology is impressive, but in order for different landmarks and amenities to show up on the map, people need to record the location information. That is where the Map Paradise Project comes in. TomTom’s 2012 Summer promotion includes an all expenses paid, two-week adventure on a tropical island for up to five people.
As if an all expenses paid, two-week tropical island vacation wasn’t enough of an incentive, TomTom will also pay the winning family $15,000 to map the island. The winners will not only be able to enjoy the beauty and fun on their adventure, but also know that the GPS navigation information they provide will be used for years to come by future adventurers and travelers. The islands to be mapped with GPS navigation information include the beautiful Viti Levu, Fiji; St. Lucia; Mauritius; Santiago, Cape Verde; and Mahe, The Seychelles.
“This campaign shows how TomTom helps get summer journeys off to a great start,” said Corinne Vigreux, TomTom’s managing director. “With our fuel offer and Map Paradise Project, we hope to engage with peep on lots of different levels and via different touch points.” There is no previous mapping experience necessary. All you need to apply is internet access, a taste for adventure, and a decent sense of direction. Who among us couldn’t use an all expenses paid vacation to a tropical island? Applicants should go to TomTom.com/Summer for more information and the sign-up form.