Rocky Mountain Tracking

Daily GPS News

Protect Your Business Reputation with GPS

July 20th, 2012

A lot of mobile businesses are using GPS tracking to achieve a number of benefits. Many business owners by now are familiar with the claims that GPS has to improve time and fuel efficiency. Whether you are using one vehicle or hundreds, satellite tracking can help you analyze current routes, plan faster routes, find disabled vehicles, and the list goes on.

 

In a fleet tracking system, each vehicle is fitted with a GPS tracking device. The GPS unit sends signals to satellites, which read its latitudinal and longitudinal location. The satellites send this information to a computer somewhere else on the ground, which puts the vehicle on a map. Depending on the particular program chosen, the vehicle owner then has access to a variety of information. This might include current location, current speed, a history log, and more. Some devices even also communicate data on how well the vehicle is functioning, whether or not it needs any maintenance, whether or not a door is open, and so on. Even options to disable the vehicle are available. Whatever your business needs, there is a system out there that can give you the benefits you want.

 
Ken Steitz simply wanted to know mileage, addresses visited, and time spent on service calls for each of his company vehicles. He owns EcoWater, a Fresno, California company which sells and repairs residential and commercial water treatment systems. His company vehicles travel through a thousand square miles, and that’s a lot to keep track of.

 
Steitz was notified one day that a customer had lodged a complaint with the Better Business Bureau. The customer claimed that an EcoWater service technician spent only five minutes at her house and did no repair work. Normally, there would be no way to prove either side of the conflict, and the company’s reputation would be damaged.

 
Thankfully, EcoWater was prepared for the situation. Steitz had the GPS data which proved how long the driver was at the customer’s address. When the Better Business Bureau saw the report, the case was dropped. Business owners know that the worst publicity is an unsatisfied customer, so proving that a complaint is false goes a long way to protecting the reputation and success of a company. More owners should implement GPS tracking to keep their good name.

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Rocky Mountain Tracking

Daily GPS News